Thu May 23 2013 09:00:00 UTC

Broadcast Live

Customers by the numbers: Analytics in the modern business

The social revolution has taught pharma that customers are not bars on a chart, or numbers on a spreadsheet, but that they are people. However, the potential of big data to inform healthcare decision making at a population level has blurred the issue somewhat. Michael Plimsoll of Adobe Systems Europe explains how far from being an instrument of alienation, effective analytics can inform, connect, and personalise contemporary business practice.

The social revolution has taught pharma that customers are not bars on a chart, or numbers on a spreadsheet, but that they are people. However, the potential of big data to inform healthcare decision making at a population level has blurred the issue somewhat. Michael Plimsoll of Adobe Systems Europe explains how far from being an instrument of alienation, effective analytics can inform, connect, and personalise contemporary business practice.

    Wavecast Pro

    Send Message to:

    Sorry! To send messages you need to login.